The launching of the brand new Fiat 500 has been the most anticipated event in Turin, Italy. It’s not just about the car, but it’s also going to be the celebration of life, love, joy and compassion. The launching of the all-new Fiat 500 in will be celebrated with fun-filled festivities.

Fifty years ago, the launching of the first ever Fiat 500 model was welcomed with great festivity - a celebration of a very symbolic mark in the history of Turin, Italy. Now, fifty years have later, the same old commemoration to the Fiat 500 will be given to this brand new vehicle. Several personalities will partake in this big event in Turin.

The event will shall witnessed by a massive set of visitors up to 7,000 spectators from 63 countries which includes 3,750 importers, dealers, famous personalities from sports, fashion and entertainment world, businessmen, large company representatives, up to 1,000 journalists, 200 suppliers, 1,000 guests including authorities and 100 financial analysts. From the 4th day until the 5th day of July, the celebration will be covered with a lot of programs and activities mostly for the benefit of the children and some non-government groups in Italy.

Here are the series of programs that will take place during the 50th year celebration of the Fiat 500.

Fiat 500’s program for 4 July 2007 as announced by the company:

Piazza Castello

• From 9.30 am children from Estate Ragazzi, church parishes and private and public schools will be able to have a good time with the Great Children’s Party, the 500 Snakes and Ladders game and the Great Game of the 500 Week
  
• From 7.00 pm the evening will become a music and entertainment get together for adults with the concert by the Orchestra di Ritmi Moderni;
  
• From 9.00 to 9.30 pm, the Orchestra of the Teatro Regio will pay tribute to the new Fiat;
  
• After 9.30 pm young hair stylists will interpret “500 brush strokes”…under the stars;
  
• From 11.00 pm Ugo Alciati will interpret the “Taste… of the 500”;
  
• From 12.00 am Guido of Pollenzo will prepare 500 kg of Gragnano pasta offered by Eataly while the games, entertainments and jazz continue.

• From 9.00 am display of 800 historic Fiat 500s belonging to the numerous European clubs;
  
• From 2.00 pm to 12 am 6 mobile post offices will be available to provide cancellations for a commemorative stamp dedicated to the Fiat 500 (the design reproduces the work called “Fiat Nuova 500”, done in 1968 by the painter Antonio Aimone);
  
• Various animations and award ceremonies are planned throughout the day.

• From 7 pm to 7.30 pm a fabulous Aperitif party with Campari "Cin Cin Cinquecento".
  
• Photographic exhibition dedicated to the Fifties;
  
• At 12.00 am “midnight toast” with Asti Spumante served by Piedmontese sommeliers;
  
• From 12.00 am arrival of the “Band 500” on board 15 historic cars that will perform jazz, swing and evergreens.

• From 6.00 pm an exceptional street market of modern antiques dedicated to the Fifties;
  
• In the Cortile del Maglio the public will be able to taste a new beer created for the occasion by Teo Musso of the “Birrificio Le Baladin”;
  
• From 7.00 pm theatre with period scenes and ballroom dancing;
  
• From 7.00 pm to 12.00 am “The Theatre of Taste”, five Slow Food Osterie: the Antiche Sere, Con calma, Frà Fiusch, I Saletta and La Betulla, interpret the Fiat 500.
  
• At 12.00 am “Pinocchio’s risotto”.

• From early afternoon, display of vintage cars;
  
• From 7.00 pm various restaurants will prepare aperitifs and themed dinners;
  
• Thereafter DJ set and groups of jazz musicians will ride around in period cars.
  
• From 9.00 pm to 2.00 am, stalls with Toscani cigars, Barolo Chinato and cakes.